Braille Identifiers
Key product information — brand name and volume — presented in Braille on every product. Not a label. A language built into the packaging itself.
Status: Concept stage — technical testing required
The Concept
A Fragrance
a new sense of luxury
50ml · Eau de Parfum · Floral. Fresh. Zesty.
The Debut Fragrance
Clean. Fresh.
Unmistakably London.
The inspiration is London itself — the green freshness of Hyde Park after rain, the crisp air of an early morning on Oxford Street, the quiet warmth of an autumn afternoon in the city.
This is not yet available for purchase. We are at the development and validation stage. Join the waitlist to follow the journey as the scent comes to life.
S London
Atelier
50ml · EDP
Coming Soon
Inclusive by Design
Accessibility Features
Every accessibility feature below is at concept and prototype stage. Each requires technical, safety and user testing before it can be confirmed. They are our founding intention.
Tactile QR Location
A raised tactile marker that helps a customer independently locate and scan the QR code — removing the guesswork that most packaging forces on sight-impaired users.
Status: Prototype stage — accessibility testing required
Audio Guide via QR
Scan the QR code to hear the brand story, fragrance notes, usage instructions and ingredient information — fully narrated. A complete sensory experience delivered through sound.
Status: Content in development — regulatory review required
Magnetic Closure
Designed for life on the move.
Status: Concept — safety and cost testing required
Debut Fragrance
50ml Eau de Parfum
Floral. Fresh. Zesty.
Price
To be confirmed — based on supplier quotations and unit economics currently in development.
Coming Soon